Transparency

How we make money

Families should never have to guess whether a listing was bought. This page states plainly where our revenue comes from and what it can and cannot influence.

Free programs are ranked by fit, never by payment

WIC, Medicaid, diaper banks, tax credits, and every other public or nonprofit program are ranked by how well they match your household — ZIP code, due date, income range, insurance, and deadline urgency. No organization can pay to move up that list, and community listings are always free to join.

Sponsored placements are labeled and never outrank a free program

Some commercial offers appear inside your results. They always carry a visible Sponsored chip, use a distinct card treatment, and are never placed above a free program you qualify for. You can ignore them entirely and lose nothing.

We earn affiliate revenue on registry and financial products

If you sign up for a baby registry, a 529 education savings account, or a similar consumer product through a link on Kojac Baby, we may earn a referral fee. That fee never changes your price, and it never affects how public benefits are ranked or whether a program is shown to you.

Health plans and providers pay to offer this to their members

Medicaid managed care organizations, commercial plans, hospitals, and OB practices pay to make Kojac Baby available to the families they serve, typically per member per month. Those contracts fund the free version. They do not buy placement, and a plan cannot suppress a program that competes with its own offering.

What we do not do

We do not sell your personal information. We do not accept payment to hide, downrank, or omit a public benefit. We do not let a sponsor see your individual profile. Aggregate, de-identified engagement reporting is the only data partners receive.

Questions from a compliance team?

Health plans, providers, and community organizations can reach our partnerships team through the partner pages. We're happy to walk through ranking logic and data handling in detail.